Nineteen marks.
One system.
Two base ideas — Shift and Frame — each expanded into detail variants exploring corners of the same stacked-layer idea. Pick one to ship; the rest sit on the shelf as future product surfaces.
The window is the product.
Three offset layers, top-light highlight on each, three thin bars in the lower-right corner of the front face. The bars are the data table rendered on the surface. When you read the mark, you read what Insyte does.
- Clear space
- ≥ height of one layer
- Min mark size
- 20px digital, 10mm print
- Wordmark
- ≥ 64px wide
- Don't
- re-order layers, skew, recolor mid
Lockup and favicon scale.
The Drift mark holds up at 16px and 96px. Wordmark uses the ishift variant where the dot of the lowercase 'i' is replaced by a tiny three-stack, the brand in 0.46em.
The mark in every register.
Drift holds against every canvas tone in the system plus the mesh. Three lockup arrangements (horizontal, stacked, wordmark-only), three banners, and the mark applied to every brand color.
One unit of breathing room on every side.
Clear space is one X around the mark, where X equals the height of a single layer in the stack. Inside that boundary, nothing else lives — no co-branding, no avatar, no text.
The unit (X) is the height of a single layer in the Drift mark. At a 44px mark, the layer is about 11px — so 11px of clearance on every edge. Scale proportionally.
The four sanctioned backgrounds.
Light surface, ink-dark surface, brand drench, atmospheric mesh. Anything outside this set requires explicit approval — there is no off-brand background.
The mark, contained.
App icon, social avatar, push notification. The mark fits inside a soft-cornered square — 22% radius, 60% inset — in two sanctioned variants: light fill and ink fill.
How small the lockup can go.
Five anchor sizes. Below 48px the wordmark loses legibility — use the mark alone instead. The favicon row (top of this page) is the mark-only ladder.
Six things that will never ship.
The Drift mark is a fixed object: three stratified layers, one orientation, one color recipe. Six common misuses live here as the rejection set.
The mark, on real surfaces.
How Drift shows up across the spaces operators actually see — the product topbar, an OG share card, a browser tab, an email signature.
your phone.