insyteBrand book, v0.1
05

Typography.

General Sans for prose and display. JetBrains Mono for every figure an operator might compare or copy. Sentence case throughout.

© 2026 Insyte, all rights reserved.Brand book, v0.1, May ’26

General Sans + JetBrains Mono.
Sentence case, bold weights.

A geometric grotesque from Indian Type Foundry, set tight, with a mono companion for every figure an operator might copy. No uppercase ambient eyebrows. Every label is sentence case, set heavier, in real ink colors.

Aa Bb Cc / 0 1 2 3 4 5 6 7 8 9
Stop checking your phone.
Insyte handles orders, suppliers, chargebacks. You handle the decisions that move the business.
Display
General Sans Variable
Body
General Sans Variable
Mono
JetBrains Mono Variable
Body tracking
-0.05px to -3.4px
Mono

Numbers are mono. Tokens are mono. Everything else is General Sans.

The textural switch is the whole point. A KPI in proportional figures reads as marketing copy; a KPI in JBM tabular reads as a number an operator can copy and paste.

Today, revenue
$ 14,302.55
+8.4% vs last Tue
Tickets, open
23
4 awaiting reply
Chargebacks, win rate
72.4 %
rolling 90d
Scale

Ten steps. A real ratio, never flat.

Adjacent steps in the body scale ratio at ≥1.25×. If a designer wants a size between two adjacent steps, the answer is no: pick one and adjust weight or color instead.

Editorial hero
64px / 1.02 lh / 600
/login headline, persona-picker
Quiet by default.
Page title
44px / 1.05 lh / 600
Dashboard greeting, step titles
Good morning, Elena.
Section
22px / 1.2 lh / 600
“Pinned shortcuts,” “All chargebacks”
All chargebacks
Body large
17px / 1.55 lh / 400
Editorial subheads, AI draft body
Insyte runs the back-end while you build the front.
Body
14px / 1.55 lh / 400
Paragraphs, descriptions
Welcome back. Pick up where you left off.
Body medium
14px / 1.5 lh / 500
Button labels, primary list items
Connect a store
Body dense
13px / 1.25 lh / 500
Table cells, sub-panel items
#2049, paid, 14:22
Caption
12.5px / 1.4 lh / 500
Hint copy, secondary labels
We won’t email until you say so.
Anchor
18px / 1 lh / 500
Section numbers, mono anchors
03
Metadata
13px / 1.4 lh / 500
OKLCH values, tokens, sizes
oklch(48% 0.215 270)
Mono carries numbers.

Every comparable or copyable figure uses JBM with tabular-nums: KPIs, money, percentages, IDs, slugs, timestamps. Body prose stays in General Sans.

No uppercase eyebrows.

The old micro-cap pattern (10px, tracked 0.16em, ink-4) is dead. Section labels are General Sans 13-15px, semibold, in real ink colors. Sentence case, never tracked.

No gradient text.

Text exists to communicate. Solid color, always. The wordmark may carry a single Abyss to Arc gradient; nothing else.

Tight tracking on display.

Display steps tighten to -1.4px to -3.4px. Body relaxes to -0.05px. The hierarchy is in the tracking, not just the size.

In paragraph

Type at body length.

The scale earns its place in actual prose. Here is what an Insyte release note looks like at body size, with a mono inline run, a link, and a sentence-case eyebrow.

v0.7.2Release note, Tue 27 May

Chargebacks now file themselves.

When a chargeback lands, Insyte pulls the order, the shipping confirmation, and the support thread into a single packet, then files the evidence with the bank before the deadline. You see the result in the chargebacks panel, not the email.

The first 24 hours are the most decisive. Insyte filed 72.4 % of test cases within 4 h 18 m of the notice, against an industry baseline of two days.

Setup, 60 secondsRead the spec, →
Marketing pullquote
“The first morning I opened it, I closed Slack at 09:14. That hadn't happened in a year.”
Elena ParkFounder, Northwind Wear / 4 stores
Insyte / Brand book, v0.1The atmospheric instrument, 2026