insyteBrand book, v0.1
12

States.

Loading, empty, error. Three states ship together or the surface is unfinished.

© 2026 Insyte, all rights reserved.Brand book, v0.1, May ’26

Loading. Empty. Error. All three, on every list.

Three states ship together or the surface is unfinished. Loading is a warm-cream skeleton in the shape of the coming content. Empty is left-aligned, one sentence, ghost link. Error is a quiet notification row, never a centered red banner.

Table

Orders list, three states.

The chrome (header, columns, pagination) stays. Only the body changes.

Loading
OrderTotalStatus
Empty
OrderTotalStatus
No orders yet.

When your store syncs, orders appear here within a minute.

Error
OrderTotalStatus
Tile grid

Marketplace integrations, three states.

Loading
Empty
Nothing installed yet.

Browse the marketplace for shipping, payments, and analytics integrations.

Error
AI panel

On mesh, the states keep the surface.

Loading is a slow shimmer in white-opacity. Empty and error stay direct.

Insyte AILoading
Insyte AIEmpty

Nothing to suggest right now.

The next signal will appear here when your inbox or chargeback queue moves.

Insyte AIError

Couldn't reach the model.

Retry in a minute. Drafts remain unchanged.

Named rules

Four rules so the three states ship together.

01

Every list has three states.

Loading, empty, and error are required, not optional. If a collection surface ships with only the happy path, it is unfinished.

02

Empty is editorial, not decorative.

No centered illustrations, no big primary CTAs, no exclamation points. Left-aligned title, one sentence, ghost-link action. The state reads as a calm note, not a marketing card.

03

Skeleton in warm neutral.

Skeletons use Mist, not Arc-tint. A lavender placeholder reads as AI accent against the Glacier canvas; the editorial answer is a warm-cream pulse that blends with the surface.

04

Error names cause and action.

An error states what failed (cause) and the one thing the operator can do (action). 'Oops, something went wrong' fails both tests.

Insyte / Brand book, v0.1The atmospheric instrument, 2026